After spending countless hours learning code and honing the craft of website building, it’s time for your business to prepare for takeoff.
Starting a new business always involves a lot of tricky decision-making and battling with unknowns, and this problem only gets worse for freelancers.
One of the biggest questions you may have about marketing your freelance business is how to set the price of the products and services you provide.
So, what should a website cost? There are a few important questions to ask yourself in order to properly determine a fair estimate for your client.
Your level of expertise will increase your price, for one thing. Furthermore, every client has individual needs which may cause you to charge more or less.
Clear communication and evaluation of each client on a case-by-case basis is vital for both client satisfaction, and for your own.
One thing to consider when determining pricing is that there are many website building programs that a business owner may use to create a functional website on their own.
If a client is seeking you, a developer, then it is most likely because they do not have the time to use an online website builder, or because they want something more upscale and personalized to better reach their target market.
It is also necessary to be aware of your own target market. In order to set a fair price, you must know who you are marketing your services to.
For example, do you have the skills and resources to design websites for law firms and corporations, or are you helping neighborhood acquaintances with their latest small business ventures?
A law firm will need a feature-rich website that includes, among other things, detailed legal information. This website will take a great deal of time compared to a local bakery in a small town, which only needs some basic information.
Because of the difference in the depth and complexity of the content, the pricing should be different as well. Another factor to consider is whether or not you will offer other services along with website construction.
For example, are you able to create a logo and branding? Will you obtain a specialized gTLD (generic top-level domain) and secure hosting for the client? Will you offer website maintenance periodically after the website is completed?
Customers usually prefer a one-stop-shop experience. Bundling similar services can mean a bigger paycheck for a job that only adds a little bit of time to your…
Continue reading the article and learn more about building websites on LifeIsAnEpisode.com.