How to optimize your social media profiles for maximum exposure

man using smartphone for social media

How much thought did you put into setting up a profile on Twitter, Facebook, or Instagram for business? Do you have such channels for the sake of it, or are you strategically implementing a plan that reverberates with a broader audience?

The latter aspect is what social media optimization (SMO) is all about, and that is cultivating an online presence by leveraging networking platforms. That said, let the following pointers help you brush up on your SMO techniques:

1. Keep social media posts short and sweet

Pages around the interwebs are often bombarded with the meme “too long, didn’t read” on expansive posts that seem like they keep going on and on without end. Avoid falling victim of that by delving straight to the point.

Alternatively, opt for video content which is more convenient. With netizens developing a preference for videos over text, you’ll best be served by videos, which are growing more popular by the day.

Be sure also to keep videos concise with the general rule of thumb being between one and two minutes. Anything over three minutes becomes tedious and unappealing.

2. Put more detail into your profile

The basic social media profile structure encompasses a profile picture, a bio of some sort, and a background image. Whatever photos you elect to go with, it’s paramount that they are a genuine reflection of you and your brand.

A logo therein can leave a lasting impression on prospective clients, so have lots of those wherever your profile requires an image.

Additionally, having contact information on your bio can lead to conversions from people who would otherwise not click through to your website.

Incomplete profile information, on the other hand, won’t do you any favors on search engines, especially Google, so fill out every gap.

3. Prioritize keyword alignment

The role of keywords in social media profile exposure is vital. Many present-age businesses rarely integrate SEO with social media marketing while there is strong evidence to suggest the two make a potent combination.

Don’t be that kind of company. Be the one who employs target phrases, and keywords into your posts, and profile as well.

However, steer clear of keyword stuffing, which Google frowns upon as a black hat (dishonest) SEO technique. Conversely, throw in links naturally, and only where applicable for better ranking in SERPs…
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