Millennials love cafes, so it should be easy to get them to visit yours, right? Well, it might not be that easy. If you are struggling to attract your target crowd, or are looking for ways to boost your clientele, read on for five tips to ensure millennials want to visit your cafe.
1. Offer dishes with locally-made produce
More than anything else, millennials want to know where their food is coming from and they want to be consuming dishes and drinks made from fresh, local ingredients.
This is for environmental reasons, as well as for taste. It also helps support the local economy and increases overall transparency.
At this point, it isn’t even a preference; it is a priority. Therefore, if you want millennials to visit your cafe, you want to be offering dishes with locally-made produce.
For this reason, you want your cafe to work with food and beverage distributors where you are located who prioritize local food distribution.
By working with a distributor who has the same values as you and your customers, you can be assured that you are providing your patrons with the best local food possible as local distributors tend to have closer relationships with the food manufacturers.
This almost guarantees that you will always receive the highest-quality brands and produce. Also, it is a very efficient option, as you don’t have to worry about communicating with numerous manufacturers to collect all your required items.
2. Prioritize sustainability and eco-friendly practices
At this point, it is well documented that millennials are prepared to pay more for sustainable goods and products. This generation of consumers believes in spending their money in places that align with their values.
Therefore, if you want to ensure that millennials want to visit your cafe, you also need to prioritize sustainability and eco-friendly practices.
Look for ways to conserve water and cut down on disposable waste. For example, offer visitors a discount if they bring their own reusable coffee cup in and use compostable cups otherwise.
Opt for paper bags instead of plastic and reusable straws (or, at least, ones made from bamboo or metal). For all food and drinks served in-house, make sure to use reusable wares – this will also cut your costs as well!
Then, to attract millennials, be proud of (and let the world know about) the sustainable and eco-friendly practices you are instilling in…
Continue reading the article and learn more about coffee businesses on Daisy Linden’s blog.