Numerous businesses are constantly adopting SMS marketing as the one and only method of marketing or as an important part of the multi-channel campaigns.
It can easily be understood why. SMS marketing is known to have numerous benefits that most of the big as well as small brands have started reaping.
You also need to know that SMS marketing is definitely a strong marketing form currently. According to www.entrepreneur.com, SMS messages are known to have a read rate of 90%.
If you still do not understand why SMS marketing is going to work ideally for your business, irrespective of the business size, given below is a list of the important reasons that you should definitely consider.
SMS marketing is a proven medium
SMS marketing is definitely effective. It is known to have a huge rate of engagement, which is more in comparison to email marketing.
Each and every text message also has an open rate of hundred percent and most of the people prefer reading it within only a few minutes after receiving the message.
Text marketing is also known to have a high rate of conversion in comparison to most of the marketing channels. It is also a powerful as well as ideal medium, which has proved to be successful for numerous businesses.
Text messaging is popular
You cannot deny the fact that text messaging is definitely a popular communication form if you are considering the current society, especially when you are considering millennials.
Almost 90% of every American adult is known to have a smartphone and 80% of them are using it for texting other people.
These statistics are higher when you are considering the young generation. Therefore, it can definitely be said that you will be able to get your message in front of the right and targeted customer easily.
Customers love SMS
Text messaging is one of the best and most popular ways of communicating with people you know, but people are also constantly using it for communicating with their businesses as well.
70% of customers want their brands to communicate with the help of text messages only. Moreover, commercial texting is a service that your customers can opt for.
Therefore, it can be rightly stated that when you are texting someone, that particular person has actually signed up in order to receive the text messages.
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